Sky to launch pay-as-you-go OTT service in the summer

UK pay-TV operator Sky is to launch a new OTT service called Now TV this summer, which is set to compete in the UK with existing Internet movie platforms such as Netflix, Lovefilm and Ultraviolet (of which Sky is a member).

The new brand will be distinct from Sky’s, although it will be positioned as ‘powered by Sky’. The operator’s CEO, Jeremy Darroch, said in a speech to the Media Guardian Changing Media Summit 2012 that it would be available on a wide range of devices and offer instant access to “a range of high-quality Sky content, with no install and no contract.”

Movies will be the first content to be made available, expanding to offer sport and entertainment in due course. Customers will be able to pay monthly for unlimited access to Sky Movies or rent a single movie on a simple, pay-as-you-go basis.

The range of connected devices covered will include “PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs.”

Although Darroch only narrowed down the launch-window for Now TV to “later this year” in his speech, the site where customers can register their interest specifies a summer launch.

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