Interesting think-piece here by Rick Howe at Tracy Swedlow’s Interactive TV Today.
Rick wonders if the use of QR codes might take off on (US) TV as a way of enabling secure purchases via smartphones in response to a TV screen prompt. His article contains a number of video-grabs of US examples of such applications.
Rick bases his argument on the growing popularity of QR functionality in mobile phones.
QR codes (short for Quick Response codes) are a high-data-content variation on barcodes (see here).
They can be captured and analysed by phone camera software, triggering a link to a relevant website.
As an example, the QR code below contains a link to farncombe’s website (www.farncombe.com).
Category Archives: Digital Terrestrial
QR codes for TV-based smartphone transactions?
‘T2-Lite’: a new candidate for mobile broadcasting
European digital TV standards body DVB has introduced a new, slimmed-down profile as part of the latest version of its next-generation DVB-T2 standard, targeting ‘low-capacity’ applications such as mobile broadcasting.
Known as ‘T2-Lite’, the new profile avoids processing- and memory-heavy modes, allowing more efficient receiver designs to be used – e.g. for a DVB-T2 tuner in a smartphone or tablet.
T2-Lite is limited to a maximum bit-rate of 4MBit/s, whereas the full HD-centric profile can run up to 48MBit/s (in the UK, DVB-T2 uses around 40MBit/s for DTT HD – see here.)
DVB says that “One possible use for T2-Lite enables the simulcasting of two different versions of the same service, with different bit-rates and levels of protection, which would allow better reception in fringe areas.”
According to a post on the BBC’s R&D blog, the BBC has been testing T2-Lite since July 7. In the trial, an HD signal for fixed reception and a T2-Lite version are combined within a single multiplex, with the T2-Lite frames placed in the gaps between the HD ones.
The concept that a single DVB signal could contain different versions of a broadcast which could be extracted by different receivers with different capabilities was proposed by the ‘god-father’ of DVB, Prof Ulrich Reimers, when DVB was originally set up, but has yet to prove popular in practice.
The BBC solution will be demonstrated at the forthcoming IBC exhibition in Amsterdam.
Heavy Netflix streamers bear out pay-TV ‘cord-cutting’ fears
New research from The Diffusion Group suggests that although the propensity for ‘cord-cutting’ (i.e. downgrading or termination of pay-TV subscriptions) in the USA is mainly associated with economic stringency, this changes amongst heavy users of Netflix video streaming.
TDG found that 61% of moderate to heavy Netflix streamers cited online video usage as the top reason why they would do so. Only 24% of this group cited economic issues as their main rationale.
For the average Netflix user, however, the finding was reversed: only a third would cord-cut because they thought use of online video was substitutive.
Farncombe Consulting proposes replacement for DVB Common Scrambling Algorithm
Farncombe Consulting Group, which hosts this blog, has published a second White Paper on TV Conditional Access (CA), which proposes a possible replacement for the DVB Common Scrambling Algorithm (CSA).
This is the hardware-based digital TV encryption technology mandated under European Law and which underpins today’s DVB-based pay-TV sector.
Farncombe’s in-house video security experts think it’s overdue for a replacement, arguing that – although it was introduced for the best possible motives in the early 1990s – the technology now raises serious commercial, regulatory and technical concerns for the digital pay-TV industry.
For instance, they point out, the CSA was designed for an era when operators were keen to avoid their content being distributed to PCs, and where broadband did not exist as a distribution medium. But neither of these factors apply today. This means operators are saddled with a technology which makes content distribution more difficult, and is not only already vulnerable to piracy but poised to become increasingly so.
In the White Paper, Farncombe accordingly proposes a next-generation replacement for the CSA, based on a ‘toolkit’ approach which mixes both hardware and software elements.
This will take time to implement, however. In the meantime, operators who upgrade their installed receiver base without addressing the security flaws in the CSA approach risk wasting their investment. Farncombe notes that the nature of this weakness is such that it only takes one hacked receiver to allow control words to be fed over broadband to any legacy DVB STB and enable pay-TV content to be pirated.
This implies that the industry needs to introduce a replacement as soon as possible.
A PDF of the new White Paper can be obtained from Farncombe by clicking here (or by pasting the following URL into your browser: http://www.farncombe.eu/index.php?menu=4.4) and filling in a simple registration form. Farncombe will then personally send you a copy.
IBC Report – Microsoft considers Canvas as possible Mediaroom feature
Microsoft is considering supporting the UK Canvas specification – backed by a BBC, ITV and BT joint venture – as a possible feature of its Mediaroom IPTV suite, but only if it is genuinely open.
The suggestion came from Ted Malone, senior director of product management for TV, video, music and platform business at Microsoft, when Connected TV met up with him at IBC.
“If it proceeds as an open approach,” said Malone, “we could add support as a feature of Mediaroom.” Malone said that Microsoft would be paying close attention to the Canvas specification, when it finally emerges, to see if it included any proprietary standards. If so, Microsoft would not consider it to be “an open format.”
Malone declined to comment on what role BT Vision might play within the Canvas venture (a source of considerable speculation at IBC) , but, since this incorporates Mediaroom technology, albeit in a limited implementation, it does suggest one way in which the hybrid concept could be extended to accommodate Canvas. That, of course, will depend on what technology elements the Canvas venture eventually decides to incorporate in its specification, and whether it gets regulatory approval.
Malone pointed out that Microsoft was itself in the process of refashioning Mediaroom to make it a more open platform: for instance, he said, the current Windows Media Player DRM used in its IPTV suite was viewed as having reached the end of its working-life. It would now be replaced by PlayReady, a next-generation DRM product which is already part of the Silverlight platform.
This would make it easier for a Mediaroom set-top box to stream protected video content to other devices in the home. “We’re looking to migrate all of our proprietary DRM [to PlayReady],” Malone said.
The move reflects increasing convergence between the Mediaroom product – intended for managed IPTV platforms – and Microsoft’s ‘over-the-top’ technologies. For instance, Mediaroom will be extended to support Silverlight itself as well as the PlayReady DRM it incorporates. It will also adopt Microsoft’s Smooth Streaming technology. This adapts the quality of the video stream in real time, based upon the consumer’s changing bandwidth and the performance of his or her device, to minimise buffering time and offer faster startup times.
“Mediaroom will embrace these and extend the reach of the Mediaroom service,” said Malone.
Connected TV views this as a natural progression: as the performance and reliability of consumers’ broadband links increases and offers a video experience more akin to that of a managed IPTV network, the need for Microsoft to support two entirely distinct product lines is disappearing.

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