Tag Archives: 3DTV

Informa forecasts low usage of 3DTV despite rapid penetration increase

Informa Telecoms & Media has a new global forecast out for 3DTV take-up, which is pessimistic about the extent to which 3D functionality will actually be used.
The company is predicting that global penetration of 3DTV-ready displays will rise “fairly impressively”, from 0.2% of TV households in 2010 (~2.9m households) to 16.9% penetration (236.2m homes) in 2016. (Click on thumbnail below).

However, says Informa, only a third of that number (around 78.5m) will be active and regular users of 3DTV content. In other words, 3DTV will be more of a ‘feature’ that some will opt to use and others won’t.