Tag Archives: Apple

Apple, Hulu and the rush for content

According to unconfirmed press reports, Apple is considering the acquisition of Hulu.
Hulu’s owners have also held discussions with Yahoo!, Google and Amazon, while Microsoft has stated that it is not interested in the company.
In June 2011, the US-based OTT service, which has significant content deals with NBC Universal, Fox and ABC, had 26.7m unique viewers.
Should Apple acquire Hulu, the main question would be whether Hulu would continue to invest to reach multiple third party devices or would shift the focus to concentrate on iTunes and Apple devices.
For more on the implications of this, see a detailed analysis by farncombe here.