Tag Archives: BBC iPlayer

TBone rebrands as ‘Zeebox’, targeting social TV

PaidContent is running an exclusive on TBone, brain-child of Anthony Rose, the man credited with turning the BBC iPlayer into a runaway success.
TBone is to be launched as ‘Zeebox’, in the form of an application initially for iPads, which will allow users of companion devices to control TV sets in line with what their ‘friends’ are watching on Facebook and Twitter.
An intriguing aspect of the technology, according to PaidContent, is the use of an ‘automated content recognition’ system, which will automatically display ‘infotags’ in real time related to the semantic content of the TV programme being viewed, potentially allowing contextual linking to relevant sites.
Zeebox is due to go live in October.