Tag Archives: mobile

QR codes for TV-based smartphone transactions?

Interesting think-piece here by Rick Howe at Tracy Swedlow’s Interactive TV Today.
Rick wonders if the use of QR codes might take off on (US) TV as a way of enabling secure purchases via smartphones in response to a TV screen prompt. His article contains a number of video-grabs of US examples of such applications.
Rick bases his argument on the growing popularity of QR functionality in mobile phones.
QR codes (short for Quick Response codes) are a high-data-content variation on barcodes (see here).
They can be captured and analysed by phone camera software, triggering a link to a relevant website.
As an example, the QR code below contains a link to farncombe’s website (www.farncombe.com).

Plum Consulting: ‘Using L-Band for mobile downloads in EU could generate €54bn over 10 years’

A new study by Plum Consulting argues that using the so-called L-Band in Europe (1452-1492 MHz) for a terrestrial supplemental mobile downlink could address burgeoning requirements for download capacity in the mobile sector, and generate net present value of up to €54bn over ten years.
Plum notes there is currently”a significant asymmetry of mobile communications traffic, with up to eight times as much data being downloaded than is being uploaded.” This is due to the very rich content being made available, ranging from videos, to apps and to books.
Plum concludes that the L-Band is “the ideal solution, not just to help address the spectrum crunch but as an important step forward in achieving the EU’s Digital Agenda target of providing 30Mbps access to 100% of European citizens by 2020.”