http://www.connectedtv.eu/the-trick-mode-trigger-a-new-paradigm-for-tv-advertising-in-an-on-demand-world-279/ Talking about TV's future Fri, 10 Sep 2010 02:49:13 +0000 http://wordpress.org/?v=2.3.1 http://www.connectedtv.eu/the-trick-mode-trigger-a-new-paradigm-for-tv-advertising-in-an-on-demand-world-279/#comment-44644 Finding and Keeping Customers Without Advertising Tue, 08 Sep 2009 19:45:34 +0000 http://www.connectedtv.eu/the-trick-mode-trigger-a-new-paradigm-for-tv-advertising-in-an-on-demand-world-279/#comment-44644 [...] But now, millions of people are tuning out by either fast-forwarding through ads, or, just not tuning in. So a new concept is being tried out where ads are inserted when the viewer (speaking only of video and TV here) chooses to interrupt the viewing experience themselves by hitting fast forward, or using the arrow keys on the remote to scan other channels while one channel is playing. The concept is that when the viewer interrupts their own experience, zap them with an ad, and somehow that is supposed to be more viewer friendly. These kinds of technologies were showcased this spring at the IPTV World Forum. [...] […] But now, millions of people are tuning out by either fast-forwarding through ads, or, just not tuning in. So a new concept is being tried out where ads are inserted when the viewer (speaking only of video and TV here) chooses to interrupt the viewing experience themselves by hitting fast forward, or using the arrow keys on the remote to scan other channels while one channel is playing. The concept is that when the viewer interrupts their own experience, zap them with an ad, and somehow that is supposed to be more viewer friendly. These kinds of technologies were showcased this spring at the IPTV World Forum. […]

]]> http://www.connectedtv.eu/the-trick-mode-trigger-a-new-paradigm-for-tv-advertising-in-an-on-demand-world-279/#comment-29916 Le « trick-mode trigger » : Un modèle émergent pour la publicité TV | Plinkers Fri, 10 Apr 2009 13:49:36 +0000 http://www.connectedtv.eu/the-trick-mode-trigger-a-new-paradigm-for-tv-advertising-in-an-on-demand-world-279/#comment-29916 [...] Source : http://www.connectedtv.eu/the-trick-mode-trigger-a-new-paradigm-for-tv-advertising-in-an-on-demand-w... [...] […] Source : http://www.connectedtv.eu/the-trick-mode-trigger-a-new-paradigm-for-tv-advertising-in-an-on-demand-w… […]

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